BRAND PARTNERSHIP

The American Cancer Society has teamed up with ambassador and survivor, Simone I. Smith, and her husband, LL COOL J, to create a movement that will empower, uplift and encourage millions to face their biggest battles like a boss. Inspired by Simone’s story of strength and resilience, the message is clear: Beat Cancer Like A Boss. The American
Cancer Society is spreading this powerful message to motivate those affected by cancer to keep going. In particular, members of the African American community, which has for decades maintained the highest death rate and lowest survival rate of any racial or ethnic group for most cancers in the United States. Join us in the fight. Let’s spread awareness, empower each other, and beat cancer like a boss.